Stahl, which produces solutions for world industries, entered the new year by updating its corporate identity and renewed its perspective on the future. Providing chemical solutions for the leather industry, the company has renewed its innovative vision with its new visual identity in its sustainability-oriented journey.
Stahl, a leader in special coatings and treatments for flexible surfaces and chemical analysis in the leather industry, entered 2024 with the launch of its new visual brand identity. He pointed out the next step by aligning the new design with the strategic direction of the Logo and corporate identity. In recent years, Stahl has been evolving its positioning and offerings to meet the changing needs of its customers and markets and to drive the next phase of its growth.
The rebranding project follows specifically the recent acquisition of Stahl Packaging Coatings (formerly ICP Industrial Solutions Group) as well as the realization of Stahl’s new purpose: touching lives for a better world. This purpose outlines the company’s commitment to making a positive impact on the world, reflecting not only Stahl’s proud heritage but also its future influence as a world leader in specialty coatings and processes for flexible surfaces.
Stahl CEO Maarten Heijbroek said: ‘Launching our new visual brand identity is an important milestone in our strategic journey. Building on our proud heritage, it provides a visual representation of our vision for the future, reflecting our commitment to leading in innovation and sustainability and supporting the changing needs of our customers and markets. This will enable the world to see Stahl as it is today: a purpose-driven business built on three pillars: Leather, Performance Coatings and Packaging Coatings, and a leader in sustainable, high value-added solutions. Meanwhile, our products continue to impress a wide range of consumers as they are applied to daily essential materials in countless industries and markets. With our dynamic new look and feel, we can now tell our story in a way that resonates with our stakeholders around the world.’
Stahl’s new logo is at the heart of Stahl’s renewed visual identity, symbolizing Stahl’s unique ‘touch’ and the transformative qualities of its finishes and coatings. Stahl also introduced a new color palette that will help visualize and differentiate its operations and approach to sustainability and other strategic issues.