The Russian footwear brand MASCOTTE chain unveiled its new concept in Moscow at the Vegas Kashirskoe shopping center.
Mascotte, a footwear, apparel and accessories brand with more than 35 stores across Russia, last year launched Mascotte Junior, a children’s collection and Lite, a streetwear brand, to its long-awaited production network to expand its product range.
Mascotte, a fashion brand specializing in footwear, clothing and accessories for women and men, which has been enchanting its customers with comfortable, practical and stylish models for more than 20 years, showcased its new concepts in Moscow at VEGAS KASHIRSKOE shopping center and Vesna shopping center. The brand plans to continue expanding in a new concept in 2025 with consistent and methodical openings in new shopping centers and relocation of existing salons to larger spaces.
As part of the development of the idea of “family shopping”, Mascotte is developing its own concept store, which houses three brands as full-fledged zones. The brand thus offers the customer the opportunity to create complete images for the whole family, for every taste.
In the classic Mascotte collection, it presented shoes and accessories for lovers of sophisticated trend solutions, high-quality basic models in clothing and sportier variations for an active lifestyle and leisure. In a collection of the Mascotte sub-brand Lite, a new streetwear brand for those used to being on the move and collections for young fashionistas.
In the classic Mascotte collection, it presented shoes and accessories for lovers of sophisticated trend solutions, high-quality basic models in clothing and sportier variations for an active lifestyle and leisure. In a collection of the Mascotte sub-brand Lite, a new streetwear brand for those used to being on the move and collections for young fashionistas.
Mascotte uses its new concept in digitalization to open up new opportunities online that are useful for the customer on the sales floor, creating a comfortable and exciting shopping experience. All models of shoes, clothing and accessories share the same quality, technology, materials and know-how as the parent brand.
Mascotte press service: “We strive to help children create stylish looks just like adults. The emphasis is therefore on a variety of models and up-to-date design. Every child can find the shoes they love. Thus, a love for fashion, comfort and a sense of style is developed from childhood. The updated concept shows excellent commercial results. We will continue to develop and improve it on new platforms, working for our favorite loyal audience and attracting new audiences.”
