Behind every success brand there is an extraordinary story … but behind that of Salvatore Ferragamo, the historic madeinitaly brand, there is even a myth!
Salvatore Ferragamo, born in 1898 Bonito (AV), a small town in Irpinia, the eleventh of 14 children in a family of laborers, at the age of sixteen he embarks for NewYork to join one of the brothers who works in a modern shoe factory in Boston with the dream to become a “𝐦𝐚𝐞𝐬𝐭𝐫𝐨 𝐜𝐚𝐥𝐳𝐨𝐥𝐚𝐢𝐨”.
Convinto che le scarpe comode non possono essere fatte in serie, prosegue verso la California e apre una bottega da “calzolaio” a Santa Barbara. Lavora il giorno e la sera segue un corso di anatomia del piede alla University of Southern California. Grazie al suo straordinario talento diventa lo “shoemaker’ della 𝐀𝐦𝐞𝐫𝐢𝐜𝐚𝐧 𝐅𝐢𝐥𝐦 & 𝐂𝐨 e trasferisce l’attività a Hollywood dove ci sono gli Studios. Una delle più affezionate clienti è Marilyn Monroe che calza solo decolté Ferragamo tacco 12 in ogni film di successo (sebbene non conoscerà mai lo stilista di persona)
In fact, at 29, Ferragamo returns to Italy with the wooden models of the feet of the most famous American stars and chooses #Firenze (via Mannelli) for the Ferragamo headquarters, continuing to work for the American market … Use even without Amazon Prime “!
After the difficult years of the war, Ferragamo opens a prestigious showroom at Palazzo Spini Feroni, (now home to the Salvatore Ferragamo Museum) but in 1960 Salvatore suddenly dies, leaving behind his wife Wanda and 6 children, the youngest of 3 years.
With determination and the help of loyal workers, Wanda takes the lead of the company and over the years has also added the production of clothes and perfumes to her shoes. To guide her in every choice are the values and the unchangeable love for Salvatore, so much so that in 2018 on the day of her funeral her children read a touching letter dedicated to her beloved husband.
Today Salvatore Ferragamo S.p.a. is a prestigious fashion house #leader in the world, President Leonardo Ferragamo based in Florence, 4000 employees, 300 stores worldwide, has a turnover of hundreds of millions of euros, produces only in Italy and exports 95%!
Congratulations to those who believe in values and bring the style of Italy to the world!