Before the Big Game to be held in Las Vegas, Italian automotive brand Alfa Romeo announced the launch of a new Alfa Romeo branded sneaker using first-class Italian leather, in agreement with luxury sneaker brand GREATS.
Legendary automotive brand Alfa Romeo collaborated with luxury sports shoe brand GREATS to launch a limited edition Sneaker model before the match to be held this weekend in Las Vegas. Expertly handcrafted in Italy from locally sourced materials, the Alfa Romeo and GREATS sneakers feature a premium Italian leather upper in legendary Alfa and Blanco (white) with classic Alfa Romeo lettering stamped on the outer upper panels. Romeo crest at the top of the rear heel, subtle branding in Rosso Red on the tongue, waxed cotton laces and 100% natural rubber outsole. This special sneaker is a material with a low environmental impact, complementing almost any outfit and making you feel the passion and spirit of Alfa Romeo.
Larry Dominique, Vice President of Alfa Romeo North America: “Italian style, performance and sportiness are characteristics shared by both Alfa Romeo and GREATS; So it was a natural decision to team up to develop an exclusive Alfa Romeo branded sneaker ahead of one of the biggest sporting events of the year in entertainment. “This collaboration is also a great way to further connect with our brand enthusiasts and give back to those less fortunate in the local area.”