Consumer habits in fashion and retail are transforming. Recycling, sustainability, and artificial intelligence are now key dynamics shaping the industry.
It seems people have finally started to move away from the frenzy of fashion consumption and recognized the importance of recycling and sustainability. In this shift, artificial intelligence (AI) plays a remarkably significant role.
In last month’s column, we discussed the importance of e-commerce. Advances in technology are reshaping the triangle of art, fashion, and industry — from design to workshops, from the runway to sales, AI-powered tools are becoming central to global trade and e-export goals.
In the fashion and accessories retail space, brand strategies used to rely heavily on physical presence. Today, with the evolution of AI, digital commerce channels are rapidly expanding and evolving.
Artificial intelligence, now a major force in the fashion world, is also capturing the attention of the textile and leather industries. How is it affecting these sectors? The answer is simple: with AI-enhanced automation systems, industrial brands are reaching end consumers more efficiently through new tools and advanced e-commerce platforms.
Global brand chains are reworking their retail strategies. Although some seem to have joined the race a bit late, it’s clear that those who keep up with this rhythm will stay afloat. AI development is also advancing holistic progress in recycling. Awareness around sustainable production and fashion continues to grow.
This change is not limited to apparel. E-commerce is gaining significant importance in footwear and leather goods — both wholesale and retail. In some countries, trade delegations are now using AI to monitor production, request physical samples, and then proceed with exports through traceability systems. This process is becoming standard in both wholesale and retail trade.
Hopefully, in the near future, we will see new innovations where sustainability and traceability gain even more significance — both for manufacturers and end-users.
See you in the next article.
Take care.
