Artificial Intelligence is Initiating a New Era in Fashion and Retail.
Recently, Google introduced an updated version of Gemini, its latest breakthrough in artificial intelligence technologies. This development is not only relevant to the tech world but directly affects the fashion and retail sectors as well. Platforms like ChatGPT, Perplexity, and Google Gemini are now competing directly with e-commerce platforms.
Digitalization Accelerated by the Pandemic
E-commerce gained momentum, especially during the pandemic. With physical stores closed, selling through digital platforms became a necessity. At this point, e-commerce is no longer just an “alternative,” but has become a primary sales channel for many brands.
The Future of Sales with Artificial Intelligence
Artificial intelligence is now playing an active role in the sales process itself, not just in data analysis or customer service.
- Products can be promoted and sold through platforms like ChatGPT.
- Wearable digital mannequins allow for a more impressive presentation of products to consumers.
- AI-powered recommendation systems provide personalized shopping experiences, boosting sales.
Google Gemini and the Fashion World
Google’s new Gemini update provides infrastructure for virtual fashion shows and digital showrooms, especially in fashion, textile, and leather products. The previously discussed “Metaverse” is becoming more applicable with advanced AI technologies.
It is expected that e-commerce will become even more widespread in categories such as bags, shoes, clothing, and accessories within the fashion world.
Digital Transformation and a New Dimension of Competition
Advanced AI technologies are creating a new competitive environment in the retail sector.
- On one side are tech giants like OpenAI (ChatGPT, DALL·E), Perplexity, and Google Gemini,
- On the other side are the leading brands in fashion, leather, and textile sectors.
In light of these developments, brands that prioritize digital transformation and integrate technology into their business models will be the winners of the future.
Conclusion
E-commerce has become a strategic area that will determine the future of the fashion industry, not just a sales channel. Thanks to AI-powered solutions, a more efficient, personalized, and sustainable trading structure is emerging for both producers and consumers.
In our next article, we will explore the sectoral reflections of this transformation in more detail.
For now, goodbye!
