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Rino Mastrotto’s product line Elmo Leather opened its new showroom in Madrid

magazineleather by magazineleather
12 February 2024
Reading Time: 2 mins read
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Rino Mastrotto’s product line Elmo Leather opened its new showroom in Madrid
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Elmo Leather, which opened a new showroom in Madrid on January 23 in order to revive the importance of leather in the field of Furniture and Design, is on its way to becoming a design base.

Elmo Leather, known for its premium leather products, opened its newest showroom in Madrid on January 23, showcasing the leather product range of both Elmo and the entire Rino Mastrotto group. Located in the heart of a region experiencing a new revival in furniture and design, the Madrid showroom revealed the company’s ambitions to reinvigorate the importance of leather in a region that is re-emerging as a major player in the industry. Spain’s capital provides an ideal strategic base to connect with architects, designers and businesses in Central Europe, stimulating opportunities for growth and collaboration.

The Madrid showroom represents Elmo’s first standalone showcase space. It’s more than just a showroom; it’s an interactive and immersive environment designed to bring designers, architects, producers, and industry professionals closer to the world of leather. The versatile space not only facilitates product displays but also offers the flexibility to host various events. Elmo envisions it as a place where visitors feel inspired and comfortable, where creative ideas flow, and where meaningful connections are made.

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The Creative Force

Behind the Madrid showroom stands the designer and architect Mattias Stenberg, who has a rich history of collaboration with Elmo. Stenberg envisioned the Madrid space as a dynamic hub where the possibilities of all materials and leather in particular is showcased and integrated into various environments. “The ambition is to create a space that resonates with both the Spanish warmth and Scandinavian coolness, offering a unique sensory experience for all who visit,” says Stenberg.

Elmo’s Sustainability Commitment

In addition to celebrating the Madrid showroom’s opening, Elmo underscores its commitment to sustainability. The company’s environmental efforts include the utilization of waste from the food industry, a zero-waste facility, and the sourcing of Scandinavian hides with full traceability back to the farm. Furthermore, Elmo operates a clean water treatment plant that transforms wastewater into safe, drinkable water further down the stream it’s borrowed from—a testament to the company’s dedication to preserving the environment.

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