Piedi Nudi, one of the most recognized Dutch women’s footwear brands, has announced a close collaboration with the Hooijer Footwear Group. The strategic move aims to enhance service for retailers while allowing the brand to dedicate more resources to renewing and expanding its collections.
For nearly 15 years, Piedi Nudi has combined style, comfort and quality in contemporary designs. Throughout this journey, the brand has kept one priority at the forefront: building strong and lasting relationships with its retailers.
Owner Frank Sieben emphasizes this sentiment:
“Our retailers play a crucial role at Piedi Nudi. To support them in the best possible way, we need a reliable and professional partner. Hooijer’s service-oriented structure, logistics expertise and strong marketing organization align perfectly with our values. This allows me and our design team to fully focus on creating beautiful, distinctive collections.”
Within this partnership, Hooijer Footwear Group will act as an operational extension of Piedi Nudi. While the brand remains fully in charge of its identity, design and retailer relationships, Hooijer will provide the structural support needed to ensure an even better brand experience and service.
Bart Hooijer from Hooijer Footwear Group states:
“We are proud that Piedi Nudi has chosen us. The brand is known for its stylish designs, premium materials and focus on comfort. Our organization will strengthen and support the brand’s presence in the market.”
New Showroom Launching for FW26
Delivery and invoicing for the SS2026 collection will continue to be handled by Brandmarc Sieben BV. Starting from the following season, Hooijer Footwear Group will take over full operational facilitation.
A refreshed and powerful FW2026 collection is currently being developed and will be presented in February at the new Piedi Nudi showroom located at the “Hooijerplein” in CAST, Nieuwegein — where Frank Sieben will remain the main point of contact.
About Piedi Nudi
Piedi Nudi is a Dutch women’s footwear brand that blends fashion and comfort in contemporary collections. Designed for women who value style without compromising comfort, the brand offers removable insoles and various width fittings, crafted with high-quality materials and refined details.
About Hooijer Footwear Group
Hooijer Footwear Group is a well-established player in the footwear industry, supporting brands and retailers across the Benelux and DACH regions with sales, marketing, logistics, finance and distribution. The group represents several brands including Lazamani, KEEN, HEYDUDE, Hunter, Sockwell, Jan Jansen Amsterdam, Tofvel, Toni Pons and Crocs.
