The historic luxury men’s footwear brand Moreschi is making a comeback under the ownership of Glam, a Milan-based company headquartered on Via Turati and owner of the Superglamourous footwear label.
Following the failed turnaround attempt by the Swiss Hurleys fund, Glam reportedly acquired the iconic Vigevano-based brand at auction for approximately €1.7 million. Moreschi, founded by the Moreschi family in 1946, had become synonymous with Made in Italy excellence, but was declared bankrupt in July 2024 by the Court of Pavia.
A New Chapter for a Storied Brand
Glam has confirmed it will unveil a detailed relaunch strategy next week, outlining the acquired assets and its vision to restore Moreschi’s prestige in the global fashion market. The plan will focus on honoring the brand’s artisanal heritage while repositioning it for modern luxury consumers.
Hurleys’ acquisition of Moreschi from the founding family took place in two phases between 2020 and 2022. Despite ambitious goals including retail expansion and revenue revival, the fund ultimately shut down the Vigevano factory and laid off most of the workforce, leading to bankruptcy.
Industry Insight
Resurgence Through Milanese Ownership: The acquisition by a style-forward Milanese company like Glam may give Moreschi the brand identity and creative drive it lacked under previous financial management.
Heritage & Innovation: With the right balance of craftsmanship and contemporary vision, Moreschi could re-enter the luxury footwear scene as a modern icon of Italian elegance.
Lessons from Hurleys: The collapse under Hurleys underscores the importance of sector-specific expertise over purely financial control in luxury brand turnarounds.
