Italian luxury brand Bric’s has launched its 2025 luggage collection with a striking campaign set against the backdrop of Lake Como. Under the theme “The Grand Travel Season,” the campaign emphasizes that travel is more than a journey—it is a fusion of memories, aesthetics, and Italian craftsmanship.
One of the highlights of the collection is the iconic Bellagio line, which has become synonymous with Bric’s luxury suitcases. Featuring genuine leather front panels and reinforced corners, Bellagio blends timeless Italian craftsmanship with modern technology. The newly introduced Legacy Bag, inspired by the design of a hand trolley, offers a practical yet stylish choice for everyday use.
The entirely Italy-made Firenze collection stands out with its water-resistant PVC construction and details in vegetable-tanned Tuscan leather. Its elegant palette of cream, black, and eucalyptus tones complements the Bellagio series for a harmonious travel look.
Addressing sustainability, the X-Collection introduces washable, waterproof bags crafted from recycled nylon with natural leather accents. With its timeless silhouette and functional design, this series redefines the concept of contemporary travel.
Meanwhile, the Life Pelle collection, crafted from premium Tuscan leather treated with natural products, gains a unique patina over time, becoming a personal travel story. These pieces are designed not just as luggage, but as lifelong companions.
Set against the serene atmosphere of Lake Como, Bric’s 2025 campaign demonstrates once again that its vision of travel goes beyond destinations, transforming every journey into a form of art.
