Emphasizing its innovative identity in the tanning industry, Gruppo Mastrotto has updated its corporate identity and reinforces its orientation towards sustainability.
Gruppo Mastrotto, Italy’s leading tannery company, has 15 domestic and international production facilities and a sales network reaching more than 110 countries since its foundation in 1958. In an ever-changing world, the company has emphasized its innovative identity in developing its strategy and digital transformation.
Announcing the launch of its new website, Gruppo Mastrotto is part of a wider project to renew its brand identity, including a logo redesign and a new “Leather Forward” slogan.
Announcing the launch of its new website, Gruppo Mastrotto’s brand identity is characterized by a meticulous design that aims to express the company’s core values: quality, tradition and modernity. It aims to represent elegance and make it instantly recognizable in the global panorama of the tanning industry.
The new slogan “Leather Forward” reflects its vision for the future. It emphasizes its commitment to innovation and sustainability in the tanning industry. Through its website, it says that you can “discover how we go beyond leather” by developing pioneering solutions that combine aesthetics, functionality and environmental responsibility.
Chiara Mastrotto, President of Gruppo Mastrotto, said: “The renewal of our brand identity marks an important moment. With its new counterpart, we emphasize our commitment to sustainable innovation combined with uncompromising quality. This remodeling is not only an aesthetic change, but also a reflection of a strategic vision that reasserts our leading position in the tanning industry”
