UK-based ready-to-wear brand French Connection has confirmed its return to the North American market after signing a licensing deal with US apparel giant G-III Apparel Group.
Under the agreement, G-III will oversee the design, production, and distribution of French Connection’s men’s and women’s apparel collections across North America. The partnership aims to strengthen the brand’s presence through both wholesale and retail channels.
As French Connection continues to refine its brand positioning and digital strategy globally, the collaboration with G-III is expected to accelerate its growth in the region, leveraging G-III’s extensive market expertise and distribution network. The move signals renewed competition in the accessible premium fashion segment across North America.
