Chloé is turning up the heat this winter with a bold new campaign. Captured in the South of France inside a Belle Époque villa, the imagery reflects the house’s essence of effortless sophistication and liberated style.
Through David Sims’ lens, model Grace Hartzel becomes a “rebellious muse,” dominating each frame with striking versatility: romantic in lace, bold in fur, and refined in tailored silhouettes. Her presence embodies the multifaceted nature of Chloé’s Winter 2025 collection.
The setting evokes the spirit of Villa Nellcote — sunny terraces, lush gardens, and an aura of grandeur and mystery. The campaign balances hedonism with restraint, courage with elegance, creating an unapologetically cinematic mood.
Creative Director Chemena Kamali sums it up: “Grace brought her sensuality, rebellious charisma, and free-spirited energy into the campaign, making it completely her own.”
Chloé’s Winter 2025 collection will be available starting September 4, 2025, in boutiques and at chloe.com. This season, unleash your inner Riviera rebel.
