JBS announced on November 25 that it has signed a binding memorandum of understanding with Vanz Holding and Viposa, the current shareholders of Viva. The agreement aims to consolidate the leather production and marketing assets of both groups under a single entity—JBS VIVA.
Once the transaction is completed, ownership of the new company will be evenly split: 50% will belong to JBS SA’s wholly owned subsidiary, and 50% to Viva’s shareholders. The board of directors will also reflect this balance, with equal participation from JBS and Viva. JBS will appoint the chairman and the CFO, while the CEO and COO will be nominated by Viva’s shareholders.
A Global Production Network
JBS VIVA is set to become a major global player in the leather sector—
operating 31 factories across Brazil, Italy, Uruguay, Argentina, Mexico, and Vietnam, and processing over 20 million hides annually.
The company will employ more than 11,000 people worldwide.
JBS emphasized that the new company will strengthen its position in global markets, combining industrial capacity with a diverse product portfolio aligned with fashion and lifestyle trends.
Leadership Comments: “A New Force Built on 70 Years of Expertise”
JBS Global CEO Gilberto Tomazoni said:
“JBS VIVA represents the combination of more than 70 years of experience and international recognition. With this new structure, we can take our achievements in sustainability, R&D, and new market development to an even higher level.”
He noted that JBS Couros has developed more than 2,000 product variations and has set sustainability benchmarks with the KindLeather concept.
Guilherme Motta, head of JBS Couros, highlighted the strategic importance of the leather supply chain:
“Leather, a natural byproduct of the cattle protein chain, gains a second life when transformed into products ranging from footwear and handbags to automotive and furniture upholstery. JBS VIVA strengthens this transformation with greater efficiency, competitiveness, and sustainability.”
Next Steps Toward Completion
The transaction remains subject to the negotiation of final documents and other customary conditions. Once completed, JBS VIVA will formally begin operations as the newest global leader in the leather industry.
