DESA, one of the leading groups in the Turkish leather sector, showcased its luxury brand 1972 DESA—founded in 2014—on the runway at Milan Fashion Week. In this special presentation, set against Milan’s fashion atmosphere, the brand introduced its “Tulips of Hope” collection. At the heart of the collection lies the encounter between the universal symbolism of tulips and the modern design approach of Turkish leather craftsmanship.
Ivana Omazic’s Signature in Design
The creative journey of 1972 DESA is led by renowned Croatian designer Ivana Omazic. Having gained experience at prestigious fashion houses such as Romeo Gigli, Miu Miu, Jil Sander, Céline, and Maison Margiela, Omazic infuses the collections with elegant minimalism and innovative touches. The Spring-Summer 2026 collection presented in Milan reflected the designer’s unique vision for the brand.
A Fashion Story Inspired by Tulips
The “Tulips of Hope” collection brought to the fashion stage the resilience and rebirth symbolized by tulips, which bloom even under harsh conditions. The runway featured petal-shaped dresses, wide-leg trousers, hand-woven leather outerwear, and silhouettes integrated with minimalist cuts.
The collection was enriched with luxurious materials such as supple nappa and plongé leather, along with weaving techniques and laser engraving. Its color palette reflected the brand’s creativity at its best: from orange and caramel tones to pastel blues and pinks, with metallic highlights balancing 16 different leather shades.
From Turkish Leather Craftsmanship to the Global Fashion Stage
1972 DESA stands out not only with its designs but also with its production model. All products are manufactured in Türkiye through a fully integrated vertical structure, featuring a 20,000 m² tannery and an 18,000 m² garment facility. In addition, the 10,000 m² bag factory in Düzce—producing for luxury brands—and the 2,000 m² leather workshop in Poppi, Tuscany, strengthen the brand’s international presence.
Today, 1972 DESA is featured in more than 120 select multi-brand stores worldwide. Prestigious retailers such as Gio Moretti in Milan, August Pfüller in Frankfurt, and Jacques Loup in Cannes consolidate the brand’s international positioning. While Italy remains its strongest market, South Korea and Japan in Asia, and the USA and Canada in the Americas, stand out in its growth strategy.
Accessible Luxury: Modern Design with a Turkish Touch
With jackets priced between 800 and 1,400 euros, 1972 DESA positions itself in the “accessible luxury” category. The brand aims to introduce Turkish leather craftsmanship to the world through modern design. Inheriting over 50 years of experience from DESA Group, 1972 DESA emerges not only as a fashion label but also as one of Türkiye’s strongest representatives on the global fashion stage.
A Collection That Brings Fashion and Hope Together
Each piece on the Milan runway captured attention not only for its elegance but also for its message. Through the metaphor of tulips, Ivana Omazic narrated a story of hope: “Even in difficult times, beauty and hope can blossom.”
This vision also illuminates the brand’s future path. With its unique approach blending tradition and innovation, 1972 DESA continues to carry the Turkish leather sector to its rightful place in the world of fashion.
You can access the comprehensive interview we conducted with Mr. Burak Çelet at DESA’s Turkish headquarters in February 2024 via the link below.
