Luxury fashion house Louis Vuitton unveils bespoke formalwear and travel collections for Real Madrid’s Men’s and Women’s football teams and Men’s Basketball team.
Louis Vuitton has signed a multi-year partnership with Real Madrid, introducing exclusive wardrobes tailored for the club’s football and basketball teams.
This marks the first time the French luxury brand has designed entire wardrobes for a sports organization. Under the creative direction of Pharrell Williams, the Louis Vuitton Men’s Studio crafted outfits suited for official events and international travel. The collection includes tailored suits, footwear, and accessories, featuring technical fabrics and subtle references to both brands’ identities.
Signature details include a natural cowhide leather label embossed with the Louis Vuitton logo and stitched onto jacket lapels and trouser pockets—echoing the brand’s iconic trunks. Accessories comprise a leather belt with palladium buckle, a navy embroidered cap, and the LV Soft bag.
The exclusive luggage line includes the Horizon 55 carry-on, Keepall, Christopher backpack, and travel essentials such as a toiletry bag and passport holder. Each piece is finished in Louis Vuitton’s Monogram canvas with white and gold stripes and personalized “RM” initials. A Real Madrid leather charm, not available for sale, accompanies every item.
Real Madrid, founded in 1902, holds the record for the most European Cup titles in both football and basketball. The partnership reinforces Louis Vuitton’s ongoing association with elite sports, following collaborations with the FIFA World Cup, Formula 1, Roland Garros, and the Paris 2024 Olympic Games.
“This partnership confirms now more than ever that victory travels in Louis Vuitton,” said Pietro Beccari, CEO of Louis Vuitton. Emilio Butragueño, Real Madrid’s Director of Institutional Relations, added: “We share not only the responsibility of building a legacy, but also the purpose of inspiring the world.”
The collection is exclusive to team members and not available for public purchase.
