Italian luxury brand Santoni celebrated its 50th anniversary with a special anniversary night. It also had the opportunity to introduce its renewed boutique and the new Assouline book.
Stylish Italian brand Santoni celebrated its 50th anniversary with an elegant night. It celebrated with special guests to honor the anniversary with the launch of its special book Santoni Assouline Meraviglia. The elegant book, signed by Santoni and in orange tones reflecting the brand’s signature artistry, encapsulates the brand’s craftsmanship, outstanding designs and rich history spanning over fifty years.
To mark the occasion, Santoni kicked off the celebrations with an elegant cocktail party at its newly expanded boutique at 667 Madison Avenue. The renovated boutique was filled with the brand’s latest sandals, heels, belts and small leather goods. Special guests included Michelle Monaghan, Maggie Gyllenhaal, Matt Dillon and Bianca Brandolini.
On the lower level of the store, guests were invited to explore the brand’s collection of men’s shoes and accessories, as well as its stations where artisans demonstrated how the brand’s luxury shoes are customized and handcrafted with a keen attention to detail, color.
Guests were treated to an intimate dinner followed by champagne toasts and an applause-filled speech.
The brand’s new book, Santoni Meraviglia, reflects its rich craftsmanship and handmade heritage, making this volume a luxury product framed by the orange hue that stands out in every bookcase. In a nutshell, the Book Album presentation highlights the power and longevity of timeless style, highlighting Santoni’s eye-catching products and love for rich colors and details. With a repertoire spanning five decades, the brand’s book is both an immersive exploration of fashion and an exhibition of craft over the decades.
Santoni was initially founded in 1975 by Andrea Santoni, with a focus on producing high-quality men’s shoes. In the decades since then, the brand has expanded with a wide range of men’s and women’s shoes, bags and accessories. It currently operates 28 boutiques around the world and various international retailers.
